The quick answer for how to save money on printing is to understand what works for you. To achieve this you have to see your collateral through the eyes of the intended audience. This will determine how much you should be spending on print and where you can lower your...
Print Ready Artwork Checklist: Final Format and Page Count Security Margin Bleed Color Mode Large Black Areas Fine Lines and Colors Fonts and Images Save as Flattened PDF Overprinting Transparency Proofreading File Size Die Lines or Special Finishing Communication...
You see the news and reports. In general, the effectiveness and return of traditional and digital media are declining. Ad blockers are on the rise, the continuous Facebook and Google algorithm changes affect your social media and Google ads, as well as your search...
Graphic design is a term that many people have trouble coming to terms with. What does it mean? Designers get asked questions such as “Design… like fashion?” and “It’s basically just art, right?” on an almost weekly basis. This is...
What is Augmented Reality Printing? Augmented reality is a useful way to keep your readers connected to your printed marketing collateral. It enhances your marketing by improving print and mobile device integration by adding a layer to print media that was previously...
Not all paper gsm was created equal. The type of paper you decide to use in your print jobs can drastically affect the overall impression of your brand. On the other hand, if you use expensive paper for something that will be used internally, it can be...
