They’re a bright gloss, or a sleek matt, collection of colourful pages that display beautiful images of your products and services to inspire action from your reader. Well, when done right. When done wrong they’re just another piece of marketing to throw...
Did you know that 95% of car sales today are made at the dealerships? However, despite this, one of the biggest challenges automotive marketers face is to gain the trust of their customers. Why should someone buy a car with you versus at the car dealerships down the...
In the time it takes you to read this sentence 20m emails have been sent. That’s why marketing research shows it’s essential for your business to stand out and be top of mind. I met up with Veejay Archary, MD of Black Africa Brand Strategy Design. His company has been...
If you’ve ever experienced a significant “slate-clearing” life transition — like a big move or a job change — you know one big shakeup can kickstart a domino effect of positive change. Suddenly, you’re empowered to change your hairstyle, refresh your wardrobe, and...
Subscribe and listen to the full podcast here: https://bit.ly/2Low52E It’s been roughly 2 months now since the emergence of the Coronavirus turned all of our lives upside down. I believe that as South Africans, we are quite resilient. After all, we’ve had our fair...
The Covid-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Business trends have shifted completely, and so have consumer...
