On 9 March, Cadbury launched their annual Easter campaign. The campaign included a grandfather hiding easter eggs for his grandchildren. Who could have predicted that very soon, this scenario would be dangerous, or even impossible in countries like South Africa, where...
You have done the difficult work of briefing and finalising a brilliant design and you are using the right printing partner to get your materials ready. However, the work is not yet done. You still have to get your materials into the right hands. Distribution is a...
Research defines marketing as communicating a message to a chosen audience. However, this is done by using a piece of content on a particular channel. You are probably using more than one channel. Your strategy is likely a mix of online and offline, since your...
When Microsoft founder Bill Gates wrote in 1996 that ‘content is king,’ he spoke an undeniable marketing truth. Consumers live in a fast-paced world, filled with 30-second snippets, flashing lights, and competing products. That’s why having interesting, useful, and...
Have your clients become completely inaccessible to you? With everyone isolated to their homes, it may seem that way. But what if that’s not entirely true? You need to be smart about your marketing efforts in order to secure the longevity of your business....
Banners can be an effective marketing tool for businesses, but whether they are worth the cost and whether they will have a positive or negative impact on your business depends on a variety of factors. Here are some things to consider when ordering a banner: Target...
