Trade shows and expos are a great way to demonstrate your product to a relevant, engaged and live audience. These can be pricey exercises and are traditionally competitive. Therefore, to get a positive ROI you need to make sure you stand out and are well prepared to...
Giving your small business an online presence along with offline means more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with other channels leading to it. It means...
If you are an entrepreneur, it’s a fact that you are constantly on the quest to find new ways to grow your business and make connections that will contribute to the growth of your small business. Networking is one of the oldest tricks in the book – but if...
You see the news and reports. In general, the effectiveness and return of traditional and digital media are declining. Ad blockers are on the rise, the continuous Facebook and Google algorithm changes affect your social media and Google ads, as well as your search...
On several occasions, I have received a call from companies who have tried to relaunch a product but failed. They even put out flyers. So why isn’t it working? It’s only at this point that they seek professional advice. Most companies relaunch products...
Lockdown – level 4 – the new normal. To many, the announcement of a downgrade was a relief, but to most of us, what change level 4 will actually bring is not clear. Can you trade? Will this “lessening” of the restriction actually help your business at all?...
