It is shopping season and you are likely seeing a lot of foot-traffic in all shops. As a consumer, you have seen and heard the increased advertising on your television, radio, social media and magazines. There are more specials, reduced prices, and new product...
How to sell a product to a customer: Your go-to first step: know your customer. The obvious: know your products. Dig deeper. Be prepared to overcome objections. Choose your channel. Don’t stop growing. You’re able to come up with innovative new solutions for the...
Running a small business is simple, right? All you have to do is make a product/service that people want and sell it at a mutually beneficial price… Oh, and make sure you get all your business stationery printing done. No – we know it’s not that...
Print collateral has long been a powerful tool in marketing campaigns. Despite the rise of digital media, print materials continue to have a significant impact on customer engagement and brand awareness. In this article, we will explore the various ways in which print...
When we call, email, visit a website or make any other formal inquiry, we are doing so with one intention. To get a solution to our problem. That solution can be as simple as a useful answer to a pressing question. Think about it, how many completely uncertain...
There are many different types of marketing strategies. But how many of them will actually work for your small business? Which type of marketing strategy should you choose to pursue and why? 1. Advertise In Niche Print Media While much of the world has moved online,...
