Coca Cola. What image comes to mind? Surely, right now, you’re not picturing a clown with pink and blue hair. No, the very first thing you think about when I say Coke is the signature red and white of Coca Cola’s logo design. Paired perhaps with the fizzy brown...
Everybody and their grandmother is a designer these days. Heck, give a two-year-old an iPad with free design software and the result could be the next iconic logo for one of the top design brands. In fact, design software is so easily accessible these days that you...
Graphic design trends are not a fad but an insightful reflection of the changes that are taking place in our society. Graphic designers love to follow them to understand what the market may hold in the future, and how our work can be useful for businesses today. One...
Have you ever had the frustrating experience of having a designer ask you to “supply your company logo in a vector file”? Maybe they needed a .PNG file. But not an ordinary one – a high resolution, transparent background .PNG file. Otherwise they simply could...
In 2020, anyone can become a graphic designer. There are so many online short courses available that almost anyone with a bit of spare time and a couple of extra bucks can now call themselves a qualified graphic designer and start charging. In itself, this seems...
Designing marketing and print material can be a daunting process. There is such a science to marketing that it seems every small decision is the subject of a thousand blogs and papers. At the end of the day, if you like your design and you know your customers, then...
